Process

How I work

I start off with defining problem and investigating constraints. I can tailor the design process to a specific context, I prefer to think in “triple diamonds”.

The mindset

Additionally, I approach product design challenges by translating the anticipated impact into necessary shifts in user behavior.

This way of thinking requires answering these:

— What are the goals and what metrics?

— What is the intended user behavior?

— What are the obstacles, users’ desires, needs that prevent users from the intended behavior?

— How to change the product design to promote the change in user behavior?

Improvement initiatives

Iterating on product

Product needs to scale

Customer problems

Business needs

New ideas

Signals about new challenge

My design principles

Communicate visually

Unite teams and people through visual representation and rapid prototyping.

Build the right thing

Begin with user needs, product purpose, context, and constraints.

Less is more

Simplify and remove needless parts by applying systems thinking.

Make unbreakable designs

Make sure to have things designed for exploration and impossible to mis-tap.

My tools

Thank you for visiting.
I wish you a fantastic day!

Problem Discovery

Solution Discovery

Delivery

Impact

How I work

I start off with defining problem statement and investigating constraints.

Although, I can tailor the design process to a specific context, I prefer to think in “triple diamonds”.

Improvement initiatives

Iterating on product

Product needs to scale

Customer problems

Business needs

New ideas

Signals about new challenge

The mindset

Additionally, I approach product design challenges by translating the anticipated impact into necessary shifts in user behavior.

This way of thinking requires answering these questions:

Step 1: What are the goals and what metrics to improve?

Step 2: What is the intended user behavior?

Step 3: What are the obstacles, users’ desires, needs that prevent users from the intended behavior?

Step 4: How to change the product design to promote the change in user behavior?

My design principles

Communicate visually

Build the right thing

Make robust designs

Less is more

My tools

Thank you for visiting.
I wish you a fantastic day!