What
I established first principles and organized semantic tokens to streamline the delivery process, enable color themes, and ensure digital CX consistency.
Why
The product needed to scale; users needed the Dark UI Theme; development team needed to streamline the delivery process.
For whom
Teamcheck is a task and mood tracking tool for remote team members in Europe, currently in its growth stage as a SaaS platform.
What
I improved main Use Case in order to help users avoid legal consequences and to reduce customer support costs for the business.
Why
Customers didn’t pay for the fuel and left. That lead to negative outcomes such as lost revenue, brand reputation damage, users dealing with the police.
For whom
Yandex.Fuel, with more than 4.5 million MAU (Q2, 2023), is a largest service to pay for fuel without leaving your car for time-conscious urban drivers in Eastern Europe.
What
I improved the Checkout scenario to increase LTV and ARPPU metrics.
Why
The upsell conversion rate within upsell scenario was 14%, lower than anticipated. Recognizing the potential for revenue growth, leadership decided to focus on improving upsell conversion rate.
For whom
Yandex.Plus is a subscription management cross-platform SaaS for users within the Yandex ecosystem in Europe, who value the convenience of keeping subscriptions all in one place, saving money, and getting cash-backs.
My core skills
Graphic Design
User Research
HTML, CSS, JS, React, SQL
UX Design
Prototyping
Design System Architect
My tools
Staci
Craft
Curiosity
For whom
Yandex.Fuel, with more than 4.5 million MAU (Q2, 2023), is a service to pay for fuel without leaving your car for time-conscious urban drivers.
What
I helped users avoid legal consequences and reduced customer support costs for the business by fixing design problems in the main Use Case.
Why
Customers didn’t pay and left. That lead to negative outcomes such as lost revenue, brand reputation damage, users dealing with the police.
Boosting the upsell conversion rate by 5%
For whom
Yandex.Plus is an all-in-one subscription cross-platform SaaS for users within the Yandex ecosystem in Europe, who value the convenience of keeping all in one place.
What
I elegantly reimagined the upsell scenario and increased conversion by 5%, boosting monthly revenue by $77K.
Why
Recognizing the potential for revenue growth, leadership decided to focus on improving upsell conversion rate.
For whom
Teamcheck is a task and mood tracking SaaS tool for remote teams in Europe. At the time, it was
in its growth stage.
What
I defined and executed a semantic Design System enabling effortless theming, localization, and decreasing Time To Market (TMT) by 50%, .
Why
The product needed to scale; users needed the Dark UI Theme; development team needed to streamline the delivery process.
The spread of my core skills
UI & Graphic Design
Crafting digital human interfaces and navigating technical constraints, addressing stakeholders' needs.
User Research
Understanding user needs, the root cause of a problem through user interviews, testing prototypes, benchmarking, and looking at data.
Design System Architecture
Building and contributing to semantic and scalable design systems to streamline product scaling, improve delivery, employees retention, and reduce time-to-market.
UX Design
Applying heuristics and design principles, practicing information architecture, writing UI copy, making scenarios and user-flows.
Prototyping
Visualizing concepts to communicate ideas and validate solution hypotheses.
HTML, CSS, JS, React, SQL
Ensuring design-to-code integration and verifying that designs are technically feasible by being knowledgeable in fundamental technologies.
My tools